don't be evil

if you build motto for your company vision, and it’s blunt like, for example, ‘don’t be evil’… people may notice when you decide to remove it.

‘do the right thing’ doesn’t sound so convincing and blunt. while the ‘don’t be evil’ is left in the last sentence of ‘Code of Business Conduct’ that employees need to accept, it’s softer and flattened.

sign of new times?