aviate, navigate, communicate

don’t be evil

if you create your motto in company vision, and it’s blunt like, for example, ‘don’t be evil’… people may notice that you just removed it.

do the right thing’ doesn’t sound so convincing and blunt. while the ‘don’t be evil’ is left in the last sentence of ‘Code of Business Conduct’ that employees need to accept, it’s softer and flattened.

sign of new times?